BLACKBERRY MESSENGER

BlackBerry Messenger
Newer BlackBerry devices use the proprietary Blackberry Messenger, also known as BBM, software for sending and receiving text messages via Blackberry PIN. There is also the BlackBerry Alliance programme of partners who work under contract with Research In Motion to innovate new applications to differentiate the BlackBerry solution. Typical applications include digital dictation, GPS tracking, CRM and expense management.
Third-party software available for use on BlackBerry devices includes full-featured database management systems, which can be used to support customer relationship management clients and other applications that must manage large volumes of potentially complex data.[9